Development of a software product is often easier, then the sale. Indeed, it may be a difficult task, the knowledge of your product. He is the best software in the world, but competition is becoming more and more to win if you do not do public relations.
In this article I will show you how you can sell more of your software while still not spending much money. This is especially important if your products have a price.
In principle, there are four possibilities for your software.
1.SEO – Search Engine Optimization
SEO means Search Engine Optimization. This is a very complex and requires a lot of knowledge. But if you take it once, you will agree with me that it is the most profitable and comment. There are many sites like www.seochat.com which gives you SEO in detail. SEO, this is all about optimizing your site. If you in optimizing your website products and keywords are enough, take care of HTML syntax and rules, customers of your software, see much better than if it contains a search engine like Google Yahoo and others.
2. Submission software
The easiest way for more customers for your products and software download websites. This way you have your software on more than your own site. Customers can not buy the software directly from you, but the software page, which then (according to your ordering system), a part of your gain (see part 4 of payment providers).
It can be very long for your product, because you must have a quantity of web forms with data on your product. The task of creation, validation, e-mail, enter the Captcha code and so on. This allows you to avoid, for rent, or the model of some companies working or using the tools to do that for you. I still prefer the solution of the tool, because you have total control over it. I have several products in recent years and I must say that, in principle, three options for participation; Robosoft, and PromoSoft GSA Auto SoftSubmit (www.gsa-online.de).
Robosoft is known that many options in the dynamic model as PAD or RSS. Whatever most of these options are unnecessary and very few normal software model.
PromoSoft better for me because more websites on, and that Robosoft the interface is much more developed. But in all software and solutions for the same work.
However, I SoftSubmit site car recently and it works much better than the other two. You can register your product on more than one website at a time (Multi-Threading), allowing a much faster. The GUI is much better and easier. And best of all is that more than 5000 known supplier. This is more than twice as much as Robosoft and PromoSoft. Unfortunately, not all sites are Web sites of presentation software. In any case as long as the lists of your product in the right category (Computers: Software for the directory submissions), it should be OK.
This is by far the simplest and most effective method of advertising. But, as always, is a disadvantage. All software titles on a registration number to fully operational. But in my opinion, the money, because you have much to sell your product, as in the past.
3. PPC – Pay-Per Click
PPC is Pay-Per-Click. It can work for you, if the cost of your product are not too low, and when it is not a niche product such as science only. The best known is probably the PPS system Google Adwords. It costs relatively high, but like all the ads on the search engine most used, it is worth. Having successfully provided SEO, you can the cost of this solution, and probably advertising advertising with him. It’sa great solution for very quickly and without much work. Of course, the costs can grow very quickly. But a test with AdWords is a good idea. It can not hurt.
4. Payment Provider
You can use a payment service for selling products online. Most users of PayPal, but it is not as well when it comes to software. The majority of customers still with pleasure and without paying credit card on a PayPal account. There are many providers of payment for software developers. One of the best known is RegNow. There are many more and much cheaper supplier, but this is probably the most used one. And there are good reasons for using RegNow. Not only that all tasks of the order (create the key, to provide the software, create software on a CD, shipping software for e-mail, protection against fraud, …) but it can also be used for making your software by other companies related RegNow. If the installer of a product in your RegNow account, you can define how profits to another user, if it makes the product for you. This advertising is also in other payment systems, but many models RegNow. Your product is in many other Web sites automatically when you install your product.